The path of any startup is not paved with flowers. Our history is no exception. We have been working on creating JOI — a diary of emotions that will help users improve their mental health. We’d like to share the problems we faced and the solutions we took. Perhaps our path will help someone get rid of the fear of screwing up — it happens with everyone sometimes, the most important is to learn how to cope with it :)

Even at the stage of developing the idea, my team and I encountered difficulties. In short:


When we released a new application JOI — a diary of feelings and emotions, we consulted with leading psychologists on how to prepare it correctly, so that keeping records would be of maximum benefit for our future users. Our goal was to create a modern and convenient alternative to paper diaries and notebooks. But is it possible to replace them completely? What are the advantages and disadvantages of each method? As an app creator, I decided to figure things out on my own.

For a month I had been keeping an ordinary paper diary. Then I used our mobile mood…


Hi everyone!

My name is Alex and I’m the creator of JOI — a mood tracker for smartphones. I’ve always believed that all changes in the external world always begin with some shifts within a person. At least, it was exactly my story: the desire to solve my own problems and help others in this challenging task led me to the creation of a compact digital “psychologist” which will not only analyze your mental state but also give some recommendations. But first things first.

People, their relationship with each other and with the outside world — that’s exactly what I’ve…


Virtual staging has become an essential tool in real estate marketing. Though this is a cutting edge technology, the ordering process left much to be desired.

Real estate agents use virtual staging for presenting their listings to potential buyers. Not only do they need their photos to look appealing but also they need them done really fast! It’s not always about the process of virtual staging itself, that is time-consuming, but the time spent on collecting all necessary details of a project.

Tantify was created for this very reason, to optimize the ordering process.


Proper sleep makes our life complete. Sleep is a vital necessity, not an optional luxury.

“Each night, when I go to sleep, I die. And the next morning, when I wake up, I am reborn.”
Mahatma Gandhi

According to Russell Foster, professor of Circadian Neuroscience at the University of Oxford, sleep is a multifunction state in which areas of the brain are more active, and huge bouts of absolutely critical functions are performed. That’s why we fall apart so rapidly if we don’t get sleep. Let’s consider this article as a wake-up call for all of us. …


“There is nothing that can’t be done. If you can’t make something, it’s because you haven’t tried hard enough.” — Sakichi Toyoda

Do you have, at first sight, a trifling issue that has been bothering you for days, weeks, months? You keep on solving it but it gets back again and again. And I am sure it happens A LOT in everyone’s life. How do you get rid off it and never worry about it anymore?
The 5 Whys is a surprisingly effective and totally simple way to task-solving.

However, the 5 Whys technique is used across-the-board including everyday life.

The method is implemented in a mobile application.

How we use this method in Bloomy Lab


Do you have trouble falling asleep? 💤

Well, we’ve all been there. Its 2 a.m. and you’re tossing and turning. Every time you look at the clock another 30 minutes have gone by, and still not a wink of shut-eye.

According to the American Sleep Association, 50–70 million US adults suffer from sleep disorders. It’s estimated that around 20% of people worldwide suffer from sleep deprivation.

Insomnia can be common if people are under a great amount of stress, experiencing big life changes, or having emotional difficulties.

If you suffer from insomnia, a lack of sleep can cause hormonal imbalances, which lead to weight gain, slower reaction…

Aleksandr Lanin

Product designer & Entrepreneur

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